CASE STUDY:
VWD Connect Foundation
Founded in 2017, VWD Connect Foundation Inc. is a U.S. national non-profit organization established to serve the bleeding disorder community, focusing on severe Von Willebrand Disease. Branding and promotional projects are complemented by ongoing annual events, leading to increased awareness, membership and funding.
Even with a global grounding of air travel, the 2024 conference still had dozens of first-time attendees and six new faculty members.
The inaugural 2024 Provider Education Workshop was so successful that the 2025 event was confirmed immediately afterward.
The 2023 conference built upon the success of previous years and led to additional programs
2023 marked the launch of the Foundation’s monthly online newsletter, and the inaugural Mental Health Workshop
After two years of remote conferences, the 2022 event returned to an in-person format
A brochure aimed at both patients and medical professionals, and wristband featuring one of the foundation’s taglines
Supplemental materials include terminology, testimonials, programs, faculty biographies, registry information, and more
Branded merchandise in the 2021 conference box sent to remote conference attendees included fun as well as useful items, along with information and treats
2021 also saw the introduction of the Kids Connect Clubs
Switching from live to a remote conference format in 2020 called for a creative approach to engagement. Multiple branded items were included in a Conference Box, along with literature and lots of snacks
2019 conference materials continued the beach sunrise theme
The 2018 conference established the logo and the beach sunrise theme, referencing hope for the future… and the event’s location
Color-coded convention lanyards distinguish attendees from faculty, staff, sponsors, etc. Each contains a custom-sized ‘at-a-glance’ version of the event schedule